Step-by-Step Guide: How to Apply for an Amazon Seller Central Account in the USA

Amazon Seller Central is a powerful platform that allows businesses and individuals to sell their products to millions of customers around the world. The process of applying for an Amazon Seller Central account is relatively straightforward, but it is important to follow the correct steps to ensure that your application is approved and you can start selling your products as soon as possible.

In this detailed step-by-step tutorial, we will guide you through the process of applying for an Amazon Seller Central account in the USA. We will cover everything you need to know, including setting up your account information, providing your bank account and tax information, choosing your selling plan, and creating your storefront. By following these steps, you will be well on your way to becoming a successful Amazon seller and growing your business.

Step 1: Visit Amazon Seller Central Website Visit the Amazon Seller Central website at sellercentral.amazon.com.

Step 2: Click on “Register Now” Button Click on the “Register Now” button to begin the account creation process.

Step 3: Enter Your Business Information Enter your business information, including your legal business name, address, and phone number. If you do not have a legal business name, you can use your personal or fictitious business names (DBA), or click here to register for a business entity. You will also be asked to provide your website URL if you have one, and a brief description of your business. You can also check out our complete step-by-step guide on registering for a business here.

Step 4: Choose Your Marketplace Choose the marketplace where you want to sell your products. If you plan to sell in the United States, choose the “United States” option. If you plan to sell in multiple marketplaces, you can add additional marketplaces later.

Step 5: Set Up Your Seller Profile Set up your seller profile by providing information about the products you plan to sell, your business model, and your fulfillment method. You will be asked to select the product categories that best match your products, provide information about your inventory, and indicate whether you plan to use Amazon’s fulfillment service (FBA) or handle fulfillment yourself (FBM).

Step 6: Verify Your Identity Verify your identity by providing your personal information, including your name, email address, and phone number. You will also be required to provide a government-issued ID, such as a driver’s license or passport, to confirm your identity. You will also need to provide a valid credit card or debit card for billing purposes. If you don’t have a business credit card, we highly recommend the following business credit cards as they provide higher credit limits than others on the market.

Business Credit Cards:
American Express Platinum Card
American Express Gold
Chase Ink Business Card

Step 7: Choose Your Selling Plan Choose the selling plan that is right for you. Amazon offers two selling plans: Individual and Professional. The Individual plan has no monthly subscription fee, but you are charged a per-item fee for each sale. The Professional plan has a monthly subscription fee of $39.99 and includes additional features, such as the ability to list products in bulk and access to Amazon’s API.

Step 8: Set Up Your Account Information Set up your account information, including your login credentials and security questions. You will also need to create a Store Name, which is the name that customers will see when they view your products on Amazon.

Step 9: Confirm Your Email Address Confirm your email address by clicking on the link in the verification email sent to you by Amazon.

Step 10: Provide Bank Account Information Provide your bank account information to receive payments from Amazon for your sales. You must provide your bank’s routing number, account number, and account type (checking or savings). If you don’t have a business bank account, you can check out our complete tutorial on how to set up your business checking account here. You will also need to provide your tax identification number (TIN), such as your Social Security Number (SSN) or Employer Identification Number (EIN), for tax purposes.

Step 11: Set Up Your Storefront Set up your storefront by creating your brand profile, adding your logo and product images, and writing a product description. You can also create product listings, set prices, and manage inventory from your Seller Central account.

If you would like a more comprehensive step-by-step guide please feel free to buy and download our Amazon Seller Central Setup Guide today.